FJC were asked to create an animation for The Co-op to convey a business-critical message to all its colleagues nationally. It was vital that this communication engaged with and appealed to every colleague watching. So we developed and presented the client with a story board which conveyed a serious message brought to life through a contemporary,
The end result was a highly engaging and entertaining experience for the audience whose positive feedback confirmed our use of animation over live action in this instance.
Animations are a cost effective yet often underrated way of conveying a message that’s business critical and requires total engagement. This project demonstrated clearly that animation is watched repeatedly, retained and vitally, enjoyed!